8 Steps to Increase Video Content Conversions

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Video is a proven marketing tool. If you’re looking for better results, here are 8 key steps to make sure your health IT video content increases conversions. By Dan Greenfield and Joel Goobich  Your health IT content marketing needs a video component. Used effectively, video content increases conversions. It’s no accident that we’re seeing a growing use of video on …

What a Radiation Oncologist Wants from Specialty EHRs

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An Austin radiation oncologist discusses the need for better efficiency. His insights can help oncology specialty EHRs stand out from the competition.   Meet Dr. Ryan Tierney. I’ve gotten to know him over the last few years. Read More: How Do Physicians View Health Tech? He’s a radiation oncologist at Texas Oncology here in Austin. He’s the kind of customer that oncology …

A 2018 Health IT Video Marketing Resolution Worth Keeping: Part 2

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Recommended Performance Diagnostics Four and Five to Boost Health IT Video Marketing Conversions By Joel Goobich and Dan Greenfield Yesterday, Joel and I highlighted three key performance diagnostics to boost health IT video marketing conversions as part of your new year content marketing resolutions. We covered when to use video, how to measure its effectiveness, and which stakeholders to target. …

A 2018 Health IT Video Marketing Resolution Worth Keeping: Part 1

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5 Recommended Performance Diagnostics to Boost Health IT Video Marketing Conversions Co-authored by Dan Greenfield and Joel Goobich It’s the first week of the new year, so it’s time for you and your health IT marketing team to make your resolutions. If you’re like the rest of us, you’ll probably forget most of them, but here’s one worth keeping. It’s …

Healthcare Innovation: Rick Peters, MD – Dell Medical School

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Austin HIMSS Healthcare Innovation Event: Interview with Rick Peters, MD – Dell Medical School Check out this interview with Rick Peters, MD on healthcare innovation.  He’s Chief Technology Innovation Officer at Dell Medical School at the University of Texas. (You should boost the volume as it was shot on my iPhone.) Innovation is a top priority at the Dell Medical School. …

KLAS Interview: Secrets to Successful Health IT Marketing

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A KLAS Research Analyst Shares An Alternative Approach to Successful Health IT Marketing Hint: It may not be what you think. What’s the secret to a successful health IT marketing strategy? For health IT marketers, that’s a multi billion-dollar question. We certainly face some challenges in finding an answer. EHR dissatisfaction runs high in a marketplace that’s consolidating. On the …

5 Ways to Boost Your Health IT Content Marketing Response

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Not satisfied with response rates from blog posts and case studies? Here’s how focusing on the end user can boost your health IT content marketing. If you’re in charge of your health IT content marketing strategy, these are the last words you want to hear. “As an engineer, I select products and services based on requirements and not based on …

7 Demo Video Tips to Boost Your Health IT Leads Pipeline

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Videos are now more common health IT websites.  Here are 7 demo video tips that can boost response levels. Maybe it’s time to view web video demos differently. Visit most any health IT website, and you’ll likely find a short demo video. They’re pretty straightforward: a “talking head” against a neutral background or a series of screen shots highlighting product …

6 Emerging Health IT Trends and How to Market Them

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Emerging health IT trends are on the horizon. The current marketing challenge is avoiding the hype. The state of electronic health records (EHRs) is in transition. The growing interest in open platforms, predictive analytics, AI and other emerging health IT trends have the potential to transform an EHR market expected to reach $33.41 billion by 2025. For now, fewer mouse …

Don’t Despair! EHR Content Marketing Works

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10 Tips to Best Take Advantage of EHR Content Marketing I wouldn’t blame you if you’re discouraged by sales and EHR content marketing that haven’t landed their expected punch. The Reality: A HIMSS study I recently came across found a disconnect (Healthcare tech firms: your content marketing isn’t working) between content marketing efforts and satisfaction with results. Among its findings, a full …

Is Your EHR Marketing Reaching Physician Practice End Users?

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Successful Physician Practice EHR Marketing Focuses on Specific Workflow Questions to Reach End Users It’s what you suspected. It is more challenging for our EHR marketing to reach physician practices and grab end user attention. As Bruce Carlson reported in Kalorama Information (KI) earlier this year, It was not unusual in past reports to forecast a 20% increase in the market per year.  As …

Beyond Words: Make Your EHR Content Marketing Stand Out

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Where one veteran healthcare IT expert sees EHR content marketing strategies falling short and where the opportunities are How effective is your EHR content marketing strategy in generating sales?  Are your blog posts, white papers, webinars, videos, case studies and testimonials attracting customers to your website?  Does your marketing help you stand out from your competitors? One healthcare IT expert …

Do EHR Quantitative Performance Metrics Drive Sales?

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An API Integration Executive’s Perspective on EHR Quantitative Performance Metrics and Helping New Entrants Stand Out For small physician practices and major medical providers alike, first time EHR implementations or system upgrades can be daunting. On the flip side, less established firms face the daunting marketing challenge of standing out in a crowded field. Appealing to different stakeholders with often …

Selling EHR Solutions: Drawing the Line on Customization

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Advice from an Interoperability Expert for Young Companies Selling EHR Solutions Trying to land your first EHR sale? It’s tough selling EHR solutions (let alone get a meeting) with physicians, hospital administrators and IT teams. They’re understandably risk averse, want data to back up claims and need a long client list and referrals. No one wants to be the first …

Marketing and Selling EHR Security to Physician Practices

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A HIT Expert Stresses Third Party Verification When Selling EHR Security to Physician Practices How effective are we in marketing and selling EHR security to physician practices?  Do we avoid the “marketing and sales speak” that skeptical physicians and administrators hate?  Can we back up marketing claims with credible independent verification? To be sure, breaking into the crowded EHR space is challenging for …

6 Sales Tip to Engage ED Doctors and Nurses and Get Buy-in

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How a Health Tech Company Learned to Engage ED Doctors and Nurses and Drive Sales Key Takeaway: A health tech CEO shares his insights on how to connect with emergency department (ED) doctors and nurses and get their buy-in by learning their jargon, workplace dynamics and specific needs What are key best practices to engage hospital emergency departments? How do you win over a roomful …

Negotiating a Successful Clinical Champion Partnership

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A Clinical Champion Partnership: Positioning, Motivations and Compensation What does it take to negotiate a successful clinical champion partnership?  How do you position yourself to attract a clinical champion or identify a business partner? This post continues my conversation (Matching Clinical Champions to Your HIT Product Lifecycle) about clinical champion partnerships with Shameer Soni, an attorney with the Patel Law Group in Dallas. Shameer has worked on …

Behavioral Health Tech: Adoption through Trust

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Behavioral Health Tech Goes Mobile with Austin Startup Of the many areas impacted by the digital health revolution, behavioral health tech is beginning to receive the attention it deserves. Restricted by financial, staffing, and stigma barriers, investment in behavioral health resources and infrastructure has lagged behind other forms of medical spending. Interestingly Austin is home to a handful of behavioral health …

Matching Clinical Champions to Your HIT Product Lifecycle

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Your HIT Product Lifecycle Will Determine the Right Clinical Champion If you’re a digital health startup, you face many tough decisions in your HIT product lifecycle. The path from raw idea to successful market solution poses many challenges. Physicians serving as your clinical champion can advance the ball, but not all physicians bring the same skills to the game, and your needs will …

Health Tech Value Proposition: Vitamins, Aspirin or Antibiotics?

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Dreamit CIO on Defining Your Health Tech Value Proposition A value proposition. It’s the life’s blood of a successful startup. It’s not easy to define for any young business, but it’s uniquely challenging for health tech startups who experience some of the highest failure rates of any industry. A health tech company is not simply a tech company with a tech …