Dan Greenfield | Health Tech Marketing

HIT Content Marketing: Austin, Texas and Beyond

You need sound marketing advice and insight to connect with a hard to reach audience.

I and my team of experts provide marketing and PR services for companies and organizations in the health tech industry. My speciality is B-2-B content to help you reach and engage IT professionals, procurement decision makers and healthcare providers — from small physician practices to larger healthcare systems. I focus on healthcare IT (HIT) and digital health including EHR solutions, privacy (HIPAA) and security, and the patient experience.


Writing and Video

With a background in PR, news, social media and video production, I create, curate and distribute “content” for:

  • Websites and Blogs
  • Social Media Sites
  • Case Studies
  • White Paper
  • Newsletters
  • Videos
  • Infographics
  • Webinars

Content Marketing Strategy

  • Strategic Plans
  • Editorial Calendars
  • Call to Action Campaigns
  • Customer Personas Segmentation
  • Email Campaigns

PR and Influencer campaigns

Traditional PR has evolved with the advent of social media, but it still has an influential role to play. I develop and refine your company’s messaging and positioning, establish credibility and generate interest for your health tech solutions.

  • Press Releases
  • Media and Blogger Outreach
  • Industry Analyst Relations
  • Guest Columns and Bylined Articles
  • Clinical Champions Support

Social Media Distribution

Leverage social media channels (LinkedIn, Twitter, YouTube and Facebook) as additional venues for campaigns and distribution channels to extend and amplify our website content  distribution

Event Planning

Produce and manage events from Breakfasts and Lunch and Learns to full day conferences providing

  • Planning
  • Publicity
  • Logistics
  • On-site Management

Additional Services:

Partnering with my team of SEO, Google Analytics, Email Automation, WordPress experts, I can:

  • Track your progress and measure your success
  • Determine what’s working, how well it’s working, and what actions you should take as a result
  • Build a database of leads and engage them in their journey from prospect to customer
  • Create websites with user-friendly, aesthetically pleasing designs that integrate text, images, graphics and video

My Experience

My experience includes the healthcare, telecommunications and environmental fields.

Over my career, I have worked with political leaders and corporate executives in the Internet technology, telecommunications and healthcare industries and organized business forums for startups and small businesses. I have a particular understanding of communications of requirements for regulated industries.

I previously co-founded of Health Space Design, a medical interiors design firm in Austin, Texas where I oversaw marketing and business development. I regularly wrote articles and blog posts on medical interiors (for medical offices, clinics, ambulatory/acute care, urgent care) that focused on the business of running a practice and improving the patient experience.

Previously I founded a social media consultancy and was as vice president of communications for a Fortune 1000 company and a startup that went public. Earlier in my  career, I served as a press secretary on a gubernatorial race in Connecticut and for a Member of Congress. In addition, I was a video producer whose clients included Procter & Gamble and a wireless trade association. I began my career at ABC-News.

To see how I can help you with your content, contact me:

Dan Greenfield  |  512-213-2201 | 404-310-0023 )  |  dang (AT) physicianhealthtech (DOT) com